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Senior Marketing Strategist

Senior Product Marketer

Summary

Full-Time Position – India

We are looking for a Senior Marketing Strategist to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our services in ways that will strengthen our brand and boost sales in North America, APAC and EU regions. For this role, you’d be a creative and quantitative thinker. You should be familiar with various marketing techniques such as paid search ads, social posts, content marketing, native advertising, video podcasts and landing pages. Your goal will be to develop and implement the most profitable plans to position and promote our services.

Duties and responsibilities:

  • Study and understand company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position services and products
  • Develop marketing strategies (pricing, advertising, product-market fit, Voice of the Buyer)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with other teams including design, content, acquisition, product and sales to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Skills and Qualifications:

  • Proven experience as a Marketing Manager, Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics)
  • Excellent communication skills
  • A keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

Reach out to us



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    Why you should work with us

    • We’re agile and flexible as long as the deliverables are met
    • We’re a young, vibrant and energetic team with different cultures being part of our family
    • Your growth could be accelerated if you’re able to showcase your skills and knowledge
    • We pay higher than industry standards for most of our roles
    • We work out of a co-working space where you get to meet and interact with other businesses to improve business knowledge
    • We have Fun Friday sessions at work to mix play with work
    • Our training sessions are more practical than classroom which makes you learn and implement while actually delivering value
    • Because you’re smart and can make an informed decision

    About BuyerForesight ™:

    We’re a marketing services company focused on delivering high-value B2B sales conversations for Technology solutions vendors with low-pressure, high-converting small-group thought leadership events. Our events create a powerful sales funnel that accelerates sales cycles while creating awareness and differentiation for our customers.

    Started in 2014, BuyerForesight has delivered over $1 billion in sales pipeline for tech companies selling to nearly every industry that buys software and technology. We have 100+ team members spread across 2 locations (Kolkata & Bangalore) in India, 1 (Duluth, MN) in the US, 1 in Singapore, 1 in the Netherlands, and 1 in the Philippines. We are a fully bootstrapped company founded by 3 serial entrepreneurs.